We can show you how to maxmise your return and obtain indepth information on those who connect.
Retailers pride themselves on their personalised customer service, so it’s important to maintain this when considering an in-store WiFi solution. Using Purple enhances customer service and rewards loyalty. Independent retailers know that free WiFi is no longer viewed as a luxury but as a necessity by many of their customers. But traditionally it hasn’t offered much benefit to the provider.
Smart Wireless™ together with Purple gives retailers a way to generate a tangible return on their investment in the WiFi infrastructure and create highly targeted, cost-effective marketing campaigns.
WiFi encourages customers to spend more time in store, and make more purchases whilst they are there. Store owners can segment their customers by demographics like age and gender, or by loyalty and seasonal trends, tailoring marketing messages for maximum impact. Social media has a huge part to play in the success of retailers today. Helping position original and boutique brands in front of their core customers.
Offering free WiFi in store means that your customers can easily access their social media accounts, providing an instant boost to your online profile and sharing their experience as well as improving your bottom line.
All of this can be added to most existing Wifi AP’s and within hours Smart Wireless™together with Purple can provide you access to a dashboard where you can see your visiting clients and all about them.
No longer is Wifi at the domain of the IT department, but now it needs to be shared with marketing, so you can capture visitors and provide bespoke offers to your customers directly.
Smart Wireless™ are proud to be working with Purple and will shortly be recognised as a “Certified Partner”.